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The Monthly Journal for Venture Partners and Enterprise Software Executives
September 2006
In This Issue
Venture Profile: Joyce Chung, Cardinal Venture Capital
CEO Spotlight: Burton Goldfield, Ketera Technologies, Inc.
You Vote: Would you be happier starting your own company?
The Blogging Phenomenon: How to Avoid Legal Implications
A New Market Opportunity for IT Policy Control
Software M&A - Q3 Mega Deals
Executive Job Listings
Software Sales Jobs
Hiring Software ­Sales People can be Fast and Easy.
Does your HR Manager know about SoftwareSalesJobs? If not, your company is at a serious disadvantage. Every major software company in the world, including Google, FileNet, BEA, Sybase, Computer Associates, BMC, and SAP has used SoftwareSalesJobs.com to hire software ­sales, pre-sales, and post-sales professionals. Contact us today to find out why.

Visit: www.SoftwareSalesJobs.com for more information or to request a demo.
Venture Profile: Joyce Chung, Cardinal Venture Capital
By Angel Mehta, Managing Director, Sterling-Hoffman Executive Search
Can 'corporate venture capital' really work? Joyce Chung left Adobe Ventures to form her own venture fund when she realized that there was too much exciting stuff in the world that had nothing to do with Adobe's core business. Angel Mehta, Managing Director of Sterling-Hoffman, chats with Joyce Chung about why Adobe seemed impervious to the software downturn, the founding of Cardinal Ventures, and hot new investment areas.
Read full article >>

CEO Spotlight: Burton Goldfield, Ketera Technologies, Inc.
By Angel Mehta, Managing Director, Sterling-Hoffman Executive Search
Who would leave an SVP role with a market leading software company (Hyperion), in the middle of a record quarter, for a tiny software startup that most people have never heard of? Burton Goldfield, CEO of Ketera Technologies, talks with Angel Mehta, Managing Director of Sterling-Hoffman, about letting the best ideas win, what he learned when Big Blue acquired Rational, and what every sales executive should know - if they want to be CEO.
Read full article >>

Do you believe you would be happier starting your own company than building a 'corporate career'?

No. Based on what I know, starting a company is too hard and/or too risky and not for me.
Yes. Based on what I know, I think I'd be happier starting my own company.

The Blogging Phenomenon: How to Avoid Legal Implications
By Alfred C. Frawley, Partner, Preti Flaherty Beliveau & Pachios LLP
Blogging is a phenomenon that attracts new writers every day. In fact, each hour two thousand new blogs are created. There are seven to eight million blogs or on-line diaries currently and the number grows. Individuals and businesses alike are reaching the online community via blogs because it is an efficient and inexpensive way to make your opinions widely known. But businesses should consider how a blogging policy could help avoid the legal implications of online publishing.
Read full article >>

A New Market Opportunity for IT Policy Control
By Teresa D. Wingfield, Director of Product Marketing, Active Reasoning, Inc.
Policies define the desired IT controls in an organization and what actions to take when controls are violated or parameters exceed acceptable thresholds. A number of factors are increasing the number of policies a company must implement. The alarming growth in security threats is escalating the demand for protection from them. As companies are turning to standards-based control frameworks such as ITIL, COBIT COSO, and ISO 17799 to improve their ability to deliver reliable support and services, they need policies that enforce their best practices and procedures.
Read full article >>

Software M&A - Q3 Mega Deals
By Ken Bender and David Legacki, Software Equity Group, L.L.C.
With two exceptions, deals profiled this month are characterized by increasing multiples, as buyers dig deep in their pockets to access new markets or fend off competition. EMC pays a hefty premium to pick up a strategic enhancement that opens a higher growth and a higher margin market. Francisco enters the security sector at a bargain basement price. Hewlett Packard enhances its software offering with its acquisition of Mercury. Secure Computing responds to recent acquisitions by its competition by acquiring a leading security appliance vendor. Verint expands into the mid market with Mercom, and Viisage extends its product line by acquiring Iridian.
Read full article >>

Top Interviews Top Articles

Executive Job Listings
7431M - Vice President of Sales Northeast
A privately held infrastructure software provider requires a VP of Sales that understands how to drive early customer traction. The ideal candidate will have successful early stage company experience, defined as growth from $5-30m+, and expertise in selling complex enterprise solutions to the CIO and CFO. Prior background in selling to the Financial Services sector highly preferred.

6021K - Chief Executive Officer West Coast
Emerging network infrastructure software provider requires a San Francisco based CEO to take the reigns from the founding members and drive growth. A track record in building from under $5m to over $25m is essential and also extensive domain expertise in the enterprise space, particularly the Finance and Government markets. Candidate must have previous senior level executive experience (i.e. CEO, COO, GM) and must have demonstrated the ability to raise funding while crafting a compelling exit strategy.

8943J - Vice President of North American Sales Bay Area
A semi-established vendor of PLM solutions requires a VP North American Sales to manage and improve an established sales and services organization. The ideal candidate will have experience managing a revenue base of over $30m, and have a rolodex in the automotive, semiconductor, manufacturing & production industries. A background selling PLM, ERP, SCM or procurement solutions is preferred.

7712K - Vice President of Marketing Midwest
Our client is a leading vendor of Enterprise Compliance Management solutions for Global 2000 organizations. The ideal candidate will have a track record of success as a senior marketing executive in a start-up company environment, defined as growth from under $10m to over $40m in revenue. At least one successful tenure with a market leading ISV (i.e. SAP, Oracle, Documentum) is required.



To apply for any of the above openings, please send one email to jobs@sterlinghoffman.com. Please include full job titles.

Note: We appreciate all submissions, but only qualified executives will be contacted. All senior sales executives are encouraged to post resumes on www.SoftwareSalesJobs.com

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