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The Monthly Journal for Venture Partners and Enterprise Software Executives
February 2007
In This Issue
Venture Profile: John Abraham, Kodiak Venture Partners
Effective Marketing on a Shoestring Budget
You Vote: Do large companies produce the best software sales people?
How can CEP Trans­form Business Process Automation
How Much is Your Influence Worth
Software M&A – Highest Ever Deals in 2006
Software ­Sales Jobs
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Venture Profile: John Abraham, Kodiak Venture Partners
By Angel Mehta, Managing Director, Sterling-Hoffman Executive Search
It’s unusual to find a venture investor convincing software companies to go for funding rounds. The companies John Abraham, a General Partner of Kodiak Venture Partners, funded didn’t need money, as they were pretty near break even when he found them. It took quite a while for John to sell his way into the deal– the gorilla way. Angel Mehta, Managing Director of Sterling-Hoffman, talks to John Abraham about the ‘friends and family’ network, the trust he places in a CEO of the company he invests in and on why there is no plat­form change in the horizon for the software industry.
Read full interview >>

Effective Marketing on a Shoestring Budget
By Vas Srinivasan, Vice President of Marketing, Sonasoft Corporation
Many companies spend millions of dollars in marketing their products and services, but with limited results. Money is important, but it has to be spent wisely. Excellent results can be achieved by being focused, understanding your customer pain points, and articulating your value proposition clearly. Especially, for small companies the task becomes even more difficult with limited marketing budget. This article talks about some useful marketing techniques that can be successfully employed to get good results.
Read full article >>

Do large companies like IBM, Microsoft and Oracle produce the best software sales people?

Yes
No


Are you experiencing difficulties in voting?
How can CEP Trans­form Business Process Automation
By David Cameron, Vice President of Product Integration, AptSoft Corporation
The adoption of Complex Event Processing (CEP) is still in its early stages, but as studies indicate, the approach has real value in addressing a new class of very important business problems. As more organizations realize the unique benefits of the event-driven approach in today’s hyper-competitive market, growth will accelerate. Learn all about the CEP plat­form and the process involved in architecting an event-driven application.
Read full article >>

How Much is Your Influence Worth
By Dr. Marlene Caroselli, Author, “Principled Persuasion”
Leadership guru John Maxwell maintains, “Leadership is influence. That’s it.” He asserts: “Nothing more. Nothing less.” Those leaders who occasionally find themselves seeking balance on the tightrope that spans influence and desired outcomes would do well to consider the ‘worth aspect’ that separates ethical influence from unethical manipulation. Learn more about where to draw the line between the two.
Read full article >>

Software M&A – Highest Ever Deals in 2006
By Ken Bender and David Legacki, Software Equity Group, L.L.C.
2006 established new benchmarks for domestic M&A activity across all industry sectors, beating the aggregate M&A purchase price and M&A deal volume records set in 1999 and 2000, respectively. 4Q06 chalked up 3,116 transactions, aggregating $471.7 billion, bringing the tally for domestic M&A activity to 11,701 transactions totaling $1.47 trillion. According to Dealogic, the total value of acquisitions worldwide reached $3.46 trillion for the year, beating 2000’s record of $3.33 trillion. Dow Jones estimates technology mergers and acquisitions worldwide were $215 billion in 2006.
Read full article >>





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