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| The Monthly Journal for Venture Partners and Enterprise Software Executives |
| March 2007 |
In This Issue
 CEO Spotlight: Bob Calderoni, Ariba Inc.
Is Your Software Competing with Invisible Shelfware?
You Vote: Is your CEO the smartest person in the company?
The CRM Intersection: Where Business and Technology Collide
Motivating and Retaining Top Talent
Did You Miss February's Issue?
Got Ink? Increase Company Exposure with PR
Software Sales Jobs
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Visit: www.SoftwareSalesJobs.com for more information or to request a demo. |
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CEO Spotlight: Bob Calderoni, Ariba Inc.
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| By Angel Mehta, Managing Director, Sterling-Hoffman Executive Search |
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When once high-flying Ariba ran into turbulence in 2001, it handed the reigns to its resident finance-whiz, CFO Bob Calderoni. As CEO, he has presided over Ariba’s emergence as a bonafide stand-alone software company. Angel Mehta, Managing Director of Sterling-Hoffman, chats with Bob about managing a merger of equals, and revolutionizing the strategic sourcing process worldwide.
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Read full interview >>
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Is Your Software Competing with Invisible Shelfware?
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| By Yee-Ping Wu, Chief Operating Officer, Knoa Software Inc. |
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Adoption and problems with efficient and effective use of your software are not just your customer’s problem. An insidious new form of ‘invisible shelfware’, a condition where partial adoption and non-compliant use of enterprise applications is the hidden cause behind unrealized ROI, is threatening software execs especially because it directly attacks the ISV business model and impacts the maintenance renewals, expansion and cross sale opportunities. Learn how End-User Experience and Performance Management (EPM) software can protect your revenues and profits. |
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Read full article >>
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The CRM Intersection: Where Business and Technology Collide
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| By Benjamin Holtz, CEO, Green Beacon Solutions |
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Technology has come a long way. New products in the market are making it possible for business users to create their own reports to analyze data and measure business performance against KPIs. These tools are allowing organizations to challenge their long-held anecdotal beliefs regarding which customers are the most profitable, and are enabling their sales and marketing departments to target individuals and organizations that are most likely to become profitable customers. This article reviews the intersection where business problems meet technology, allowing companies to get the most out of IT investments and to start achieving their business goals.
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Read full article >>
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Motivating and Retaining Top Talent
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| By Karen Lawson, President, Lawson Consulting Group, Inc |
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Today’s workplace is a fast-paced and challenging environment. Global competition and rapidly changing technology have resulted in new skill requirements and more complex jobs with fewer qualified people to fill them. Faced with a shrinking talent pool and more ‘me-focused’ employees, companies are finding it increasingly difficult to attract, motivate, and retain top talent. The ‘old ways’ of leading and motivating just don’t work anymore. Effective leaders are those who learn how to create an environment in which people thrive and are committed to helping their organizations succeed. |
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Read full article >>
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| Did You Miss February's Issue? |
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Got Ink? Increase Company Exposure with PR
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| By Charles Erdrich, Vice President, Business Development, Avineon, Inc. |
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Public relations is often considered to be a part of the marketing mix that is nice to have, but not required. Technology companies focus so intensely on developing and delivering their products and services that their effort to create positive awareness about their company moves farther down on the agenda. While many companies have considered instituting some degree of PR, they often fall short in developing a strategy and enacting a plan to execute PR tactics. Learn how to make a potent mix for sure shot success. |
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Read full article >>
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